Kangaroos are not shoes Campaign
Kangaroos are not Shoes
Intensifying the Campaign Against Kangaroo Leather Use in Sports Gear
Recent Victories
Our campaign to end the use of kangaroo leather in sports equipment has achieved significant milestones. Two of the "Big 3" sports brands have now completely stopped using kangaroo leather:
Nike, the world's largest supplier of athletic shoes, has successfully phased out all kangaroo leather products from their line.
PUMA has also ceased using kangaroo leather entirely. Their iconic PUMA KING is now made with K-BETTER, a vegan and higher-performing alternative.
These decisions represent major victories for animal welfare and sustainable practices in the sports industry.
Adidas: The Final Holdout
With Nike and PUMA having made the switch, Adidas remains the last of the Big 3 to continue using kangaroo leather. Our campaign now focuses intensively on pressuring Adidas to follow the lead of its competitors and end its involvement with the kangaroo leather industry.
How You Can Help:
Email Campaign Targeting Adidas CEO
We have launched a targeted email campaign to directly address the Adidas CEO, bjorn.gulden@adidas.com. This campaign aims to flood the CEO's inbox with messages from concerned individuals worldwide, urging Adidas to stop using kangaroo leather. Here's how you can participate:
Use our template: We've created a generic form email that highlights the key issues and our demands. You can use the template as-is to quickly send a message.
Craft your own message: We encourage supporters to write personalized emails. To assist with this, we've provided guidelines that outline important points to reference in your message.
Accessing the campaign: Click on the links to find the email template, guidelines for personalized messages, and the CEO's contact information.
Your voice matters! By participating in this email campaign, you're directly contributing to the pressure on Adidas to make an ethical change.
Why This Matters
The commercial kangaroo hunt represents the world's largest slaughter of land-based wildlife. This practice is not only unsustainable but also extremely cruel. By successfully convincing major brands to stop using kangaroo leather, we're significantly reducing demand and working towards ending this inhumane industry.
Additional Progress
INTERSPORT, a major European retailer with nearly 6,000 stores across 65 countries, has also pledged to stop selling all kangaroo products. This decision came after one of our European campaign partners, World Animal Protection, raised awareness about the inhumaneness and unsustainability of the kangaroo slaughter.
Our Ongoing Efforts
Kangaroos Alive, in collaboration with NGO partners in Europe since 2019, continues to lead this campaign. We're working tirelessly with our global partners to maintain pressure on Adidas and any other companies still profiting from kangaroo leather.
These victories are the result of numerous campaigns, protests, and conversations directed at these brands. While we celebrate these wins, our work isn't done. We won't stop until Adidas and all other companies cease their involvement with the kangaroo leather industry.
Join us in our continued efforts to protect kangaroos and end this cruel practice once and for all. Your participation in the email campaign is a crucial step towards achieving our goal.